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The best way to clean a rug is to vacuum it. Hanging it outside and banging it with a broom or stick will eventually ruin the rug.
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Clean spills immediately with a clean, white cloth and a mild dishwashing detergent. Blot the stain, then rinse with water, then blot it dry.
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Have rugs professionally cleaned every couple of years.
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Do not lay a rug over any carpet. This will wear away the weaves in the carpet beneath the rug.
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Turn a rug every six months if it's in direct sunlight to get an even amount of exposure.